Kai D. Wright

11 October 2020 Is BLM a hashtag, an organization, a human right, a movement, a political statement, or all the above?
11 October 2020 In the Emmy-nominated Procter & Gamble commercial “The Look” and in a newer Procter & Gamble commercial created just after the death of George Floyd – “The Choice” – the creative director Keith Cartwright and his partners have brought the power of imagery to create empathy, giving viewers of all colors and ethnicities a window into the struggle of being Black in America.
Opinion
30 August 2020 Why is there such a gulf between what our industry loves and what the general public love? Why do we so often ignore the work that means most to our audiences? BBH’s Jacob Wright analyses our unhealthy obsession with “inspiration”.
Opinion
02 April 2020 BBH’s Jacob Wright believes the current pandemic is going to bring class differences in Asia centre stage and brands need to acknowledge this divide moving forward.
Opinion
25 February 2020 D. Sriram, Managing Director of Ebiquity China, ponders on an irony. While Chinese consumers are consuming more content than ever in these trying times, for most brands this is the worst time to advertise because of unpredicted disruptions to their supply chains.
Opinion
20 February 2020 Knowing where an audience is and understanding its behaviour is key to planning a digital out-of-home campaign, writes Alex Wright, head of insights at Blis.
Opinion
02 December 2019 The headline figures are in and it looks another Black Friday bonanza, but canny brands will look take the opportunity to build customer relationships across the whole year, says Paul Wright, Managing Director, UK, FR, ME at AppsFlyer .
Opinion
04 March 2019 This month, Bia Ha Noi is the brand which has achieved the highest uplift in its Ad Awareness in Vietnam.
Opinion
18 December 2018 Professionals from the world of adtech give WARC their predictions for the year ahead.