Joe McDonnell

17 November 2020 As we log on to yet another Zoom meeting from our home offices, in between baking bread and buying a fire pit on Amazon so we can socialize outside during the winter months, it’s become obvious how much home has come to mean during the pandemic.
Opinion
30 April 2018 Some of the biggest sporting events in the world are losing traditional TV viewers. Ahead of this summer’s World Cup, brands are having to think differently when it comes to sports marketing, says Joe Weston, Director of We Are Social Sport.
Opinion
26 January 2018 CES 2018 didn’t disappoint, but it didn’t necessarily amaze, save for a few standouts like “The Wall” – the new modular TV, with MicroLED technology, from Samsung. It’s a definite must-see in person.
29 November 2017 Following the release of Mindshare’s Media Multiverse research, three of the agency’s leaders discuss the industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel.
01 August 2017 Is there a way to do purpose right? If so, how can a business make it feel authentic? Cindy Gustafson, Chief Strategy Officer, Mindshare North America, and Joe Maceda, Managing Director, Invention Studio Lead, Mindshare North America, take a deep dive into the most interesting campaigns from Cannes Lions to uncover how brands can create smart, purposeful work.