13 December 2020 • From Coach’s purportedly “tasteless” campaign with Jeremy Lin to Balenciaga’s retro creative work dubbed as “tacky and offensive” – it seems like brands (luxury, in particular) just can’t do right in China, or are we too biased? WARC's China Editor, Jenny Chan, introduces a deep-dive into the insights you need to know.
08 November 2020 • Volkswagen’s popularity, reputation, and long-term leadership in China’s passenger car market was achieved with powerful first-mover advantages. Volkswagen’s Head of Brand Project House, Kuo-Hi Lee, speaks to WARC’s Jenny Chan for Marketer’s Toolkit 2021 about how the brand steered itself back on track in China after the fallout from the COVID-19 pandemic.
29 April 2020 • The COVID-19 pandemic has had a tremendous impact on retail brands. Changes in consumer behaviour during this period will carry on for the rest of 2020 as online shopping and cloud services become trendier. For brand owners, adjustments of their e-commerce business models and transformations from offline to online are crucial.
How to adapt your strategy during the coronavirus lockdown – and what to anticipate after the crisis is over
10 February 2020 • The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headlines in China and around the world. For brand marketers, there are two significant questions: how to respond, if at all, during the crisis. And, looking ahead, what changes in consumer behaviour to anticipate as a result of a prolonged lockdown. A look back at the events of the severe acute respiratory syndrome (SARS) in 2003 offers food for thought.
22 November 2019 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Gill Zhou – VP of Marketing, Communications and Citizenship at IBM China – speaks to WARC’s Jenny Chan about how Chinese brands are innovating at a global level, the new skillsets marketers need, and avoiding the ‘data tsunami’.
22 November 2019 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
About Jenny Chan
China editor at WARC.