Helen Miall

Opinion
11 November 2020 Programmatic OOH can and must learn from the issues that have been seen in display advertising, particularly on the issue of standardised measurement, argues VIOOH’s Helen Miall.
Opinion
02 November 2020 Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either way, writes Helen Rose, head of insight and analytics at independent media agency the7stars .
Opinion
08 July 2020 Four insights on Gen-Z after lockdown, and three tactics through which to reach this cohort, by the7stars’ Helen Rose.
Opinion
28 April 2020 It’s safe to say that 2020 has already been a whirlwind year. We’ve faced the Australian bush fires, widespread flooding in the UK and rising air pollution contributed to deaths globally. Yet all this seems like the distant past in the face of the current public health crisis.
20 March 2020 Data from the media agency the7stars’ mobile panel of Gen-Z uncovers the attitudes of a generation growing in prominence and who will remember this period for the rest of their lives – by Helen Rose and Izzy O’Duffy.