Geoffrey Precourt

15 十月 2020 The Advertising Research Foundation (ARF), the industry body, is focused on enhancing digital measurement and boosting diversity in marketing research, reports Geoffrey Precourt, WARC’s US editor.
26 七月 2020 Asian Americans have witnessed an uptick in racially-motivated animus and aggression since the outbreak of COVID-19. Geoffrey Precourt, WARC’s US editor, offers an insight into a campaign that demonstrates how the marketing industry can work together to push back against this prejudice.
26 五月 2020 Tony Pace is a veteran marketer with experience as a client, agency executive and leader of an industry body. And he believes a marketing tie-up between Hilton and Lysol offers a valuable example for brands navigating the present crisis, Geoffrey Precourt, WARC’s US editor, reports.
21 五月 2020 Marketers need to remember the human touch and not solely rely on data as they build brands and respond to COVID-19 alike, according to Rishad Tobaccowala, a senior adviser to Publicis Groupe. Geoffrey Precourt, WARC’s US Editor, outlines further insights from the renowned industry leader.
07 五月 2020 While some large marketers are cutting back their advertising efforts on Facebook, smaller brands are often filling the gap, reports Geoffrey Precourt, WARC’s US Editor.
12 四月 2020 The Advertising Research Foundation (ARF), the industry body, can draw upon many decades of analysis, as well as cutting-edge insights, as it strives to help brands navigate the COVID-19 crisis. WARC’s Geoffrey Precourt outlines some guidance provided by the trade association’s CEO.
06 四月 2020 The agency business faces a significant challenge as COVID-19 places client revenues, and adspend levels, under pressure. WARC’s Geoffrey Precourt outlines the perspective from the 4A’s (American Association of Advertising Agencies), the industry body, in response to the pandemic.
27 三月 2020 Procter & Gamble, one of the world's biggest advertisers, is taking a wide range of actions to help tackle the Coronavirus pandemic. WARC's Geoffrey Precourt looks at how the fast-moving consumer goods manufacturer is responding.
18 二月 2020 In his keynote address to 1,200 delegates at the Interactive Advertising Bureau’s (IAB) 2020 Annual Leadership Meeting, Randall Rothenberg, the trade body’s CEO, sounded an alert about the need to balance online privacy and personalization – Geoffrey Precourt, WARC’s US Editor, picks out some key excerpts from Rothenberg’s keynote presentation.
30 一月 2020 Hyundai, the South  Korean auto giant,  is talking Boston ahead of the 2020 Super Bowl - WARC's resident Bostonian, Geoffrey Precourt, explains why that's smaht.
29 十一月 2019 The marketing iconoclast says brands are missing the boat on TikTok – WARC’s Geoffrey Precourt was there to hear him.
22 十一月 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at Procter & Gamble (P&G) – speaks to WARC’s Geoffrey Precourt about turning brand purpose into activism, how P&G is tackling personalisation, and new types of creativity.
22 八月 2019 Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like Facebook, Instagram, and YouTube. But as Geoffrey Precourt, WARC's US Editor, found in a debate between two of the biggest names in American journalism, this activity – and the attendant debates regarding ethics, transparency, and disclosure – are far from new.
01 八月 2019 On the twenty-fifth ARF David Ogilvy Awards, WARC's Geoffrey Precourt looks at how research has changed advertising.
09 五月 2019 Leslie Wood, Nielsen Catalina Solutions’ chief research officer, recently claimed the Advertising Research Foundation’s (ARF) 2019 Erwin Ephron Demystification Award. But rather than looking back, WARC’s Geoffrey Precourt learned, she is very much focused on the future.
25 三月 2019 The Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting provided an in-depth view of the direct-brand revolution. Geoffrey Precourt, WARC’s US Editor, outlines some of the highlights from the event in Phoenix, Arizona.
03 二月 2019 Geoffrey Precourt taps the IAB’s Susan Borst to discover what’s happening in the world of B2B digital marketing.
21 一月 2019 Geoffrey Precourt, WARC’s US editor, muses on some advertising strategies that were all the rage in his youth. Twice in the last couple of months, the airline industry has conspired with the forces of nature to take me on an unexpected detour. And on each occasion, I kept running into advertising platforms that I’d long since forgotten but which, in their time, were cutting-edge tools of what we didn’t yet call consumer engagement.
19 十一月 2018 Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.
29 十月 2018 Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.
24 十月 2018 Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.
21 九月 2018 Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete. WARC's US Editor, Geoffrey Precourt reports.
06 六月 2018 Ken Auletta’s new  book about the challenges facing the advertising industry was published this week. Here, Geoffrey Precourt, WARC’s US Editor, discusses what these problems mean for agencies, brands and media companies.
09 五月 2018 The New Yorker's media writer, Ken Auletta, has written a book about advertising in the 21 st Century. Here, WARC's US Editor, Geoffrey Precourt introduces us to some of its characters.
22 四月 2018 Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg, president/CEO of Horizon Media.