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19 November 2020 • In the fifth of Kantar’s category-specific touchpoint investigations, Caroline Schicketanz explores effective touchpoint management for personal care and beauty brands.
18 December 2019 • The recent addition of emojis that represent people with disabilities is more than a PR exercise: it’s sound business sense, argues Caroline Casey, as people with a disability represent 15% of the global population, a major customer base that business cannot ignore.
About Caroline Schicketanz
Global Senior Consultant, Media Domain - Insights Division at Kantar.