Brian Wieser on disinvestment in TV, disastrous Quibi and why a Facebook break-up may not be so bad for brands
13 十二月 2020 • Brian Wieser, GroupM’s Global President of Business Intelligence, talks to WARC’s Alex Brownsell about the rise of Netflix, the fall of Quibi and the prospect of Facebook or Google being broken up.
25 十月 2020 • COVID, Brexit, Trump … if you thought things couldn’t get worse, Nina Schick is about to disappoint you.
16 六月 2020 • Comedians create a lot of value for us, says Peter McGraw - and marketers can learn from the way they create that value.
10 五月 2020 • Brian Wieser, Global President, Business Intelligence at GroupM, shares his outlook for the ad industry and global economy as part of The WARC Guide to Marketing in the COVID-19 Recession.
03 三月 2020 • Accessibility and brand activism emerged as key features of the top 10 campaigns in this year’s WARC Creative 100 rankings. Brian Carruthers takes a closer look.
13 九月 2019 • The theme for DMEXCO 2019 was trust. Brian Carruthers listened in to the debate, including voices from Salesforce, Unilever, Nestle, Google, and Edelman.
29 八月 2019 • Brian Wieser, GroupM’s Global President, Business Intelligence, casts his eye over the evolving video media landscape and considers the impact of connected TV as part of the September issue of Admap on smarter video planning.
29 七月 2019 • Facebook’s announcement that it would participate in the formation of the Libra Association and create a new subsidiary called Calibra signaled an intention to invest around payments, but did not convey new efforts around social commerce any time soon, argues GroupM's Brian Wieser.
04 七月 2019 • Influencer marketing often gets a bad rap but it doesn’t have to be that way, says WARC's Brian Carruthers . At an industry conference, I once had the misfortune to witness a couple of self-styled influencers perform their schtick for a Periscope audience (that dates it); I can’t recall ever seeing a more inept, content-free, cringe-making few minutes. But I was encouraged by the fact that many of the comments that were immediately posted reflected my own thoughts, if in rather more robust language.
10 六月 2019 • Whether an agency is in-house or external, some challenges are common to both. Brian Kessman, founder of Lodestar Agency Consulting, has advice on how to tackle them.
23 一月 2019 • So it’s the Patriots against the Rams in Atlanta for Super Bowl LIII – and an appropriate time to look at how brands have devised successful campaigns around the biggest event in the US sporting calendar.
16 一月 2019 • Nigel Walley, managing director of media consultancy Decipher, is a big fan of addressable TV. UK advertisers, however, do not currently share his enthusiasm, and the reasons can be summed up in two words: distrust and confusion.
About Brian Wieser