Ben Shaw & Jack Colchester

Opinion
04 November 2020 It’s been widely reported that COVID has shifted consumer behaviour but what about marketers? Spinach’s Ben Willee explains why now is the perfect time to review your marketing strategies.
Opinion
14 October 2020 Al and Laura Ries wrote The 22 Immutable Laws of Branding 22 years ago. Immutable – “unchangeable over time” – is a big word to use in a book title. But it’s accurate in this case, even though today’s marketing tactics and tools are unrecognizable compared to 1998 – the
Opinion
21 July 2020 Iris Worldwide’s Ben Essen argues that the traditional one-size-fits-all conception of a strategist is giving way to something more nuanced and far more useful.
Opinion
25 June 2020 COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.
Opinion
09 June 2020 Life in the time of corona has seen media consumption habits disrupted forcing marketers and agencies to pivot their media plans. Now with restrictions easing, we’re having to rethink our strategies once again. So how best to proceed? Spinach's Ben Willee has a few ideas.
Opinion
05 March 2020 Pinwheel's Ben Jackson argues that one only need look at the role assassin-for-hire  John Wick fulfils,  for why the future of planning belongs to specialists.
Opinion
02 March 2020 New brands can’t come into existence without consumers, but consumers won’t always pick the winner, says Ben Osborne.
Opinion
16 May 2019 Ben Samuel explains how multi-touch attribution helps agencies increase transparency, differentiate their offering, and build stronger client relationships.
Opinion
15 May 2019 As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons. Ultimately, it’s about consumer trust, choice and mutual value, he says.
30 November 2018 Research into the secret financial lives of Americans reveals some important lessons for the wider marketing community, according to Gunny Scarfo and Ben Zeidler of Nonfiction Research.
Opinion
05 April 2018 Programmatic is creating more capabilities than merely a fast way of buying inventory. Dataxu’s Mike Shaw looks at the brands taking the technique to new heights.
08 November 2017 BEST OF 2017 OPINION: Ben Shaw, Head of BBH Live, and Jack Colchester, Senior Data Strategist, from the team at BBH London that created the Grand Prix-winning KFC Dirty Louisiana campaign in Effective Social Strategy of  this year’s WARC Awards, highlight the difference between an impression and a lasting impression.
Opinion
13 September 2017 The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom.
Opinion
08 August 2017 Publisher experimentation outside of ad-supported business models is well underway. Ben Barokas, CEO of Sourcepoint, looks at the publishers trying a different revenue model.