Austin Scott

Opinion
17 十一月 2020 What brands are planning for Christmas 2020, according to new research from the Ozone Project.
Opinion
02 十一月 2020 Connected TV offers advertisers born and raised on digital a highly targeted and cost-effective way into a medium proven to build brand equity.
Opinion
15 一月 2020 Innovations push into new areas, but finding rich sources of opportunity is difficult – Lloyd Scott, of Frontier, explores how these areas may lie in the unspoken, in taboos.
Opinion
26 四月 2018 The end of the NME print product would imply that the iconic music paper was in terminal decline, but Shaun Austin of Future Thinking disagrees. At its core, the magazine is well placed to adapt to an online model, leveraging its compelling subject matter and experienced journalists to create a tailored offer for readers and a convincing environment in which to advertise. Here’s how.
Opinion
20 三月 2017 As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry. There is much speculation around how the new rules will impact brands' abilities to understand and communicate with their customers. After all, data has fast become the foundation of marketing and brand relationships in today's digital age.
22 二月 2011 Let's consider for a moment that unglamorous object which has (quite literally) over the past two decades powered the mobile revolution. The humble battery. The problem is with batteries is that they're not very nice.
18 二月 2011 The keynotes at this week's Mobile World Congress were silver lined with talk of "The Cloud". Ericsson and Microsoft were two prime examples (HTC also has a similar strategy) of putting the cloud front and centre of their offerings and strategic road maps.