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2020/9/29 Consumer priorities in the grocery category are changing to reflect new realities as the financial implications of pandemic and recession begin to hit; understanding “macro shopper mindsets” can help marketers plan for an uncertain future.
News
2020/9/29 More Singaporeans are concerned about the economy than health threats during the COVID-19 pandemic, according to a newly launched Anxiety Index by Wunderman Thompson Singapore.
News
2020/9/29 Fandom is a A$4.3bn industry in Australia, with the average fan spending more than A$900 every year, according to Toby Boon, director of strategy, insight and effectiveness at Powered by Nine.
News
2020/9/29 Around a third of e-commerce companies say they have no plans to launch marketing campaigns during peak season this year.
News
2020/9/29 Nike, the sporting goods manufacturer, believes the “consumer shift toward digital is here to stay” having seen this channel move three years ahead of the progress schedule it had expected before the COVID-19 pandemic arose.
News
2020/9/29 The emphasis of FMCG spending in India is changing, while the willingness of Indian consumers to spend on luxury and entertainment will be limited by financial and safety factors, according to the fifth edition of Nielsen’s COVID-19 Evolving ...
News
2020/9/29 A UK-government-backed campaign is to be launched this autumn aimed at profiling some of the country’s leading advertising and marketing brands.
News
2020/9/28 Luxury brands and fashion retailers in Hong Kong have taken a battering this year as a combination of COVID-19 and political tensions with mainland China have kept high-spending tourists away, but the question is whether they can recoup their ...
2020/9/28 Most brands went into defensive mode during Q2 and Q3 as the world went into lockdown but as we emerge into a new normal, especially one that is likely to be recessionary, here's how a brand can get back on the front foot.
News
2020/9/28 Marc Pritchard, the chief brand officer at consumer packaged goods manufacturer Procter & Gamble, has set a deadline of September 2021 for a “transparent and level” form of cross-platform measurement.
News
2020/9/28 Apple, Google and, more recently, Spotify may dominate the podcast market, but smaller media groups, even those in niche markets like Norway, are experimenting with podcasts to drive subscribers and ultimately generate more ad revenue.
2020/9/28 Nearly a decade ago, in a conference ballroom in Beijing, I first heard Professor Byron Sharp present the thinking from his breakthrough book, How Brands Grow.
News
2020/9/28 A new report into local and regional European press highlights some of the new fundamentals of the news business, and how to balance advertising and direct reader revenue.
Opinion
2020/9/28 The launch of Google Search was a game changer. Twenty-two years on brands need to get search right more than ever, says Jon Buss.
News
2020/9/28 COVID-19 and recession mean the next 18-24 months will be a difficult time in which resilience planning will be essential for businesses everywhere; a new white paper from WGSN sets out what marketers need to know.  The Value Shift, from WGSN, ...
News
2020/9/28 The hard-hit travel sector has started exploring digital tourism experiences but marketers doing so need to consider the mindset or reason for travel rather than traveller types or specific audiences.
2020/9/25 Brands should be concerned with a potential reduction in opportunities to align themselves with culturally-relevant content, writes James Shoreland.
News
2020/9/25 After a huge fall off in road traffic during India’s lockdown, new data suggests travel times are rapidly approaching normal once more, and are “close to peak time”, so making the case for OOH advertising.
2020/9/25 An international presence allows brands not only to broaden their footprint into fast-growing markets, but also protect against the impact of an economic slowdown at home - Graham Staplehurst explores the results of new Kantar research into the brands that have succeeded and those that have not.
News
2020/9/25 Media owners must find a sweet spot in the balance between reader and advertiser revenue to be able to absorb market shocks and Bloomberg Media believes it is getting closer to that optimal business model.
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2020/9/25 COVID-19 is changing how CMOs view the customer experience, with their focus now moving beyond the simple elimination of pain points to build differentiation and delight.
2020/9/25 New research by WARC Data shows that brands have invested more money in e-commerce platforms and less in conventional media in the months following the COVID-19 outbreak.
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2020/9/25 Advertising is particularly effective in pharma categories where pricing is shaped by a “leader” and a “follower” brand dynamic, according to a study in the Journal of Advertising Research (JAR).
News
2020/9/25 Advertising on TV delivers double the perceived level of quality and popularity than advertising on social media, according to new research that also suggests TV triggers the strongest ‘signals’ across all categories and audiences.
News
2020/9/25 The news cycle related to COVID-19 no longer influences trends on the FMCG market in Southeast Asia. Instead, new socio-economic and behavioural patterns are shaping the future state of the industry, according to a study by Nielsen.