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07 七月 2020 More than three months after lockdown sparked a rush to work from home, a trickle of people are returning to offices, and businesses are having to again consider their working practices; at Mars it’s all about ground-up transformation.
News
07 七月 2020 With the strange economic shock unleashed by Covid-19 now starting to materialise, the fortunes of some companies operating in Japan, show how e-commerce is adapting to fill a void left by physical retail.
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07 七月 2020 With its acquisition of Mirror, the sportswear company, Lululemon reflects the influence of direct connections with consumers on what the sports market now is, as fitness cements its place in the home.
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07 七月 2020 Budweiser, the beer brand owned by Anheuser-Busch InBev, is doubling down on e-commerce as it responds to growing consumer demand through this channel.
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07 七月 2020 India’s kirana stores have been successfully turning to digital processes to help in all aspects of their business during the coronavirus pandemic and millions of them are looking to see how they can continue to drive this forward in the future.
News
06 七月 2020 The coronavirus pandemic is forcing a reappraisal of much of the technology we use in public spaces and is also accelerating automation efforts in logistics and the supply chain; a recent report predicts the market for next-generation logistics ...
Opinion
06 七月 2020 The way we trade attention in the form of digital media in a murky market has led to a deep misunderstanding of this complex area, argues Faris Yakob - but some thinkers are advocating for alternatives.
News
06 七月 2020 Government slogans such as ‘Make in India’ and ‘Vocal for local’ appeal to patriotic sentiments, but brands ought rather to be focused on telling stories and adding to people’s lives, says an agency figure.
06 七月 2020 We’ve all heard that the big weekly shop is back. People are shopping less frequently but spending significantly more when they do.
News
06 七月 2020 Location shoots and large budgets may be on pause as a result of COVID-19 and the oncoming recession, but Vox Media has shown how, with careful planning and a creative use of animation, it is still possible for publishers to create high-quality ...
06 七月 2020 The virtual world doesn’t isolate people; instead, it gives game players a new, diverse community to engage with, argues Anzu’s Itamar Benedy.
News
06 七月 2020 Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to normality, but a YouGov poll last week indicated public ambivalence as people continue to feel worried and uncertain; in times like this, ...
News
06 七月 2020 American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus ...
Opinion
03 七月 2020 What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Prize for Asian Strategy to find out.
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03 七月 2020 Brands in India are reappraising their influencer marketing strategies in the light of the government’s banning of TikTok and 58 other Chinese apps.
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03 七月 2020 New figures show that the Amazon-owned streaming service, Twitch, saw a massive increase in hours watched on its platform in Q2, cementing its place as the dominant video game streaming service.
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03 七月 2020 Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
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03 七月 2020 It’s been a volatile few months for e-commerce during the pandemic – here are four stats from NYU’s Professor Scott Galloway that point to its future.
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03 七月 2020 Consumer responses to LGBTQ imagery in ads display a “homo-gender bias” that is heavily influenced by political ideology, according to a study published in the Journal of Advertising Research (JAR).
News
02 七月 2020 UK advertising still falls far short of representing the LGBTQ+ people positively, a new survey has found.
Opinion
02 七月 2020 WARC’s Chiara Manco looks at brands that have successfully tapped into Pride month to show support to the LGBTQ+ community.
News
02 七月 2020 Marketers could benefit from using attention as a unit of trade when buying media, instead of relying on the opportunity or potential to view an ad.
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02 七月 2020 Food delivery is a huge market in China but most of that is focused on individual consumers; logistics business SF Holdings has come at this from a different angle, launching FengShi, a WeChat Mini Program which aims to deliver meals to corporate ...
02 七月 2020 The #StopHateForProfit protest may signal the start of a wider clean-up of the digital media ecosystem, and a greater brand intolerance for the darker corners of the web.
News
02 七月 2020 Retailers boycotting Facebook are likely to see the biggest adverse effects as brand consideration drops by 25% and purchase intent by 8%, according to researchers at Saïd Business School, University of Oxford.